Skip navigation

Human nature like stability and don’t want changes. Once you make a person comfortable with something, that person is likely to stay with that something. In sociological terminology, social structure likes to perpetually extend itself. 

Microsoft made the people hooked onto the Windows then dominate the market. Apple’s iPhone strategy tries the same, as long as the people stay with the platform, more and more hardware will be sold. More people feel comfortable with the platform, the more people will stay and convert. Domination is attained. 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: